A Tote Bag as Passive Marketing
“Marketing is no longer about the stuff that you make, but about the stories you tell.” - Seth Godin I spend a lot of time reading about what self-published and even traditionally published authors are doing for their marketing of their books, ads mostly paid ads and rapid release schedules of series of novels seems to be the most profitable which is nothing like we're building here. Plus there's the standard add a review my book pitch at the back of the book or sig up for our newsletter, also not something I want to put into kids books that are being used in schools and found in libraries or being given as gifts. In fact, so far, I haven't found a lot of people doing what we're doing here at Little Goodbyes Press. I'm sure they're out there, just have to keep searching. For now 5 months into this adventure, any profits are being collected and applied to the basics, copies of the books for the LAC deposits, shipping costs, additional copies to have on hand fo...