Do Books Really Need to Be Published on a Tuesday?
“The time to repair the roof is when the sun is shining.” — John F. Kennedy I recently saw someone say, "That books should always be published on Tuesdays." I've seen it before and when you first read it, it sounded like one of those publishing rules that gets repeated often enough that it starts to feel universal. But is it actually universal does every book need to be published on a Tuesday? As with so many things in publishing, the answer depends on what kind of book you are publishing, how it is being distributed, and what you are hoping the release date will accomplish. Why Tuesday Became a Publishing Day In traditional publishing, Tuesday releases can make sense. Major publishers are often coordinating bookstore stocking, media coverage, preorder campaigns, bestseller tracking, warehouse schedules, and launch-week publicity. When a book is being released nationally with a large marketing push, choosing a specific weekday can be part of a much bigger strategy. That...